Geneva international Motorshow, Qatar 2023.
Project - the grand automotive week
Client - AGENCY // Qatar Tourism
Role - Creative/Design Director
Project - the grand automotive week
Client - AGENCY // Qatar Tourism
Role - Creative/Design Director
Awards:
- Golden Award of Montreux - Gold Winner (Set design/architecture)
- Golden Award of Montreux - Gold Winner (Consumer/Public events)
- 9X MerComm Galaxy Awards
- Golden Award of Montreux - Gold Winner (Set design/architecture)
- Golden Award of Montreux - Gold Winner (Consumer/Public events)
- 9X MerComm Galaxy Awards
Providing turnkey solutions for the five different activations across the country
Geneva International Motor Show, Country Wide Activations had an objective of celebrating the global and local car culture as a lifestyle experience amplified by Qatar. Four iconic locations were activated along with a city-wide branding amplifications promoting GIMS activations across Qatar.
From concept creation to event execution, fA provided a turnkey solution for four concurrent hubs: the Urban Playground at Lusail Boulevard for a 3-day celebration, the Performance Hub at Lusail International Circuit with vehicle demos and test drives, the Classic Gallery at Doha Exhibition Center for an extensive 8-day exhibit of classic cars, and the Adventure Hub in Qatar’s Sealine desert for 7 days of off-road activities and entertainment.
Offroad Adventures
From 7 to 13 October, guests discover our authentic and luxurious festival camp at Sealine and its abundance of exciting and indulging pursuits: exclusive car display, sand boarding, camel riding, dune buggies, hero acts and lives performances. In addition to the program, visitors also have the option of booking accommodation for one or more nights at The Outpost Al Barari Camp, a one-of-a-kind luxury experience celebrating Qatar’s rich natural environment and heritage.
DAILY PROGRAMMING – from 3:00pm to 8:00pm:
– 4×4 vehicles departing from DECC direct to The Outpost Al Barari Camp (Optional)
– Refreshment at The Outpost Al Barari Camp
– Offroad auto exhibition and Activities available at the Camp
– Offroad track experience (Optional)
– Sunset Show – Hero act
– Live barbecue dinner with live music/DJ
– Refreshment at The Outpost Al Barari Camp
– Offroad auto exhibition and Activities available at the Camp
– Offroad track experience (Optional)
– Sunset Show – Hero act
– Live barbecue dinner with live music/DJ
Offroad Adventures
From 7 to 13 October, guests discover our authentic and luxurious festival camp at Sealine and its abundance of exciting and indulging pursuits: exclusive car display, sand boarding, camel riding, dune buggies, hero acts and lives performances. In addition to the program, visitors also have the option of booking accommodation for one or more nights at The Outpost Al Barari Camp, a one-of-a-kind luxury experience celebrating Qatar’s rich natural environment and heritage.
DAILY PROGRAMMING – from 3:00pm to 8:00pm:
– 4×4 vehicles departing from DECC direct to The Outpost Al Barari Camp (Optional)
– Refreshment at The Outpost Al Barari Camp
– Offroad auto exhibition and Activities available at the Camp
– Offroad track experience (Optional)
– Sunset Show – Hero act
– Live barbecue dinner with live music/DJ
– Refreshment at The Outpost Al Barari Camp
– Offroad auto exhibition and Activities available at the Camp
– Offroad track experience (Optional)
– Sunset Show – Hero act
– Live barbecue dinner with live music/DJ
Event photography - Vehicle displays
Event photography - Activities
Event photography - Vehicle displays
Rendered visual - Vehicle displays
Rendered visual - Overview
Rendered visual - Vehicle displays
Parade of Excellence
Witness a memorable evening as up to 100 dream cars and exclusive models gracefully navigated the 1.3km stretch of the magnetic Lusail Boulevard, providing a captivating spectacle for our guests to enjoy. 12th of October 2023 – Lusail Boulevard in Doha Qatar
Event photography - Stage set
Event photography - Vehicle parade
Event photography - Host onstage
Rendered visual - Vehicle parade & Main stage
Classics Gallery
From Amiri cars to a Popemobile, the Classics Gallery offers a meticulously curated exhibition of historically significant heritage cars.
Included as part of the experience of the main exhibition at the expansive halls of the Doha Exhibition and Convention Center (DECC), the Classics Gallery will prove to be a must-see for all discerning classic car buyers, collectors or car enthusiasts.
The ‘star car of the show’ is Qatar’s very own Rolls-Royce Phantom V7 – Passenger Enclosed Limousine by James Young CHassis #5LCG25. It was delivered new to the then Amir of Qatar HH Sheikh Ahmad Bin Ali Al Thani after it was showcased at the 1962 Geneva International Motor Show.
Phantom Chassis 5LCG25 truly represents the connoisseurship of Qataris, it is an automotive monument to the long-standing relations between Qatar and Geneva Motor Show. The spectacular exhibition of vintage & classic cars is a precursor to the ‘GIMS Qatar Concours d’Elegance’ planned for future.
Event Photography - Exterior overview
Event Photography - Overview
Event Photography - Detailed View
Rendered visual - Vehicle display
Rendered visual - Hero vehicle display
Rendered visual - Vehicle display
